aura botanica
Category
/
1970
Client
Aura Botanica Co.
Services
Brand Strategy
Visual Identity
Packaging Design
Art Direction
Web Design
Date
March 2025
The Challenge
The challenge was to create a visual identity that stands out in a saturated market while maintaining an air of sophistication and approachability. The brand needed to appeal to a modern, eco-conscious demographic without falling into typical green-washing tropes.
The Solution
We developed a system based on organic forms and a grounded color palette. The typography strikes a balance between editorial elegance and digital functionality. The result is a cohesive brand experience that feels both timeless and current.
