Brand studio · Est. 2021 · Los Angeles
Brand studio · Est. 2021 · Los Angeles
Brand studio · Est. 2021 · Los Angeles
Brands
that refuse
to blend in
Brands
that refuse
to blend in
Brands
that refuse
to blend in
We build identity systems from strategy out: what a company means, how it says it, and how all of it holds up on a shelf, a screen and a sign.
We build identity systems from strategy out: what a company means, how it says it, and how all of it holds up on a shelf, a screen and a sign.
50+
Brands designed since 2021
50+
Brands designed since 2021
50+
Brands designed since 2021
5 yrs
In practice
5 yrs
In practice
5 yrs
In practice
24
Published cases
24
Published cases
24
Published cases
8 wks
Typical build
8 wks
Typical build
8 wks
Typical build
100%
Files handed over
100%
Files handed over
100%
Files handed over
01
01
01
Urban Shift
Urban Shift
Rebrand
·
Transit
2026
2026
02
02
02
Aura Botanica
Aura Botanica
Packaging
·
14 SKUs
2025
2025
03
03
03
Lumina Tech
Lumina Tech
Identity
·
Product site
2024
2024
04
04
04
Mono Studio
Mono Studio
Identity
·
Photography
2024
2024
05
05
05
Velvet & Oak
Velvet & Oak
Rebrand
·
Hospitality
2023
2023
Index of 24
→
Case in depth
Case in depth
Case in depth
A skincare line that stopped looking like a pharmacy
A skincare line that stopped looking like a pharmacy
A skincare line that stopped looking like a pharmacy
Aura had strong formulas and no shelf presence. We rebuilt the range architecture around one botanical mark and moved to a single ink on uncoated board.
Aura had strong formulas and no shelf presence. We rebuilt the range architecture around one botanical mark and moved to a single ink on uncoated board.
Aura had strong formulas and no shelf presence. We rebuilt the range architecture around one botanical mark and moved to a single ink on uncoated board.
Sell-through
Sell-through
+64%
+64%
+64%
SKUs unified
SKUs unified
14
14
14
Concept to print
Concept to print
9 weeks
9 weeks
9 weeks
Before
Before
After
After
The studio
The studio
The studio
Design is not decoration. It is the shortest distance between what a company means and what people believe about it.
Design is not decoration. It is the shortest distance between what a company means and what people believe about it.
Design is not decoration. It is the shortest distance between what a company means and what people believe about it.
Brand strategy
Brand strategy
Positioning, naming, messaging and the arguments behind them.
Visual identity
Visual identity
Marks, type systems, colour, motion and the rules that hold them together.
Digital experience
Digital experience
Sites and product surfaces built in Framer, ready to hand over.
Alex Morgan
Alex Morgan
Founder and design lead
Founder and design lead
What you get
What you get
What you get
Every engagement ends in files you own, documented well enough that your team can keep building without us.
Every engagement ends in files you own, documented well enough that your team can keep building without us.
Every engagement ends in files you own, documented well enough that your team can keep building without us.
01
01
01
Strategy kit
Strategy kit
Strategy kit
Positioning statement
Audience map
Positioning statement
Audience map
Messaging pillars
Naming, if needed
Messaging pillars
Naming, if needed
Competitive audit deck
Competitive audit deck
02
02
02
Identity kit
Identity kit
Identity kit
Primary and mono marks
Type and colour system
Primary and mono marks
Type and colour system
Layout grids
Icon and asset set
Layout grids
Icon and asset set
Guidelines PDF
Figma library
Guidelines PDF
Figma library
03
03
03
Digital kit
Digital kit
Digital kit
Framer site, editable
CMS structure
Framer site, editable
CMS structure
Responsive breakpoints
Motion specs
Responsive breakpoints
Motion specs
Handover walkthrough
Handover walkthrough
The blueprint
The blueprint
The blueprint
Four phases, fixed scope, one weekly review. You always know what is being made and when it lands.
Four phases, fixed scope, one weekly review. You always know what is being made and when it lands.
01 · Week 1–2
01 · Week 1–2
01 · Week 1–2
Discovery
Workshops with your team, category review, interviews with customers who already buy.
Workshops with your team, category review, interviews with customers who already buy.
02 · Week 3
02 · Week 3
02 · Week 3
Strategy
Positioning, message hierarchy and the creative brief everything downstream answers to.
Positioning, message hierarchy and the creative brief everything downstream answers to.
03 · Week 4–7
03 · Week 4–7
03 · Week 4–7
Design
Two routes explored in full, one chosen, then built across the touchpoints that matter.
Two routes explored in full, one chosen, then built across the touchpoints that matter.
04 · Week 8
04 · Week 8
04 · Week 8
Delivery
Files, guidelines and a live walkthrough, plus thirty days of support afterwards.
Files, guidelines and a live walkthrough, plus thirty days of support afterwards.
“The rebrand changed how the market reads us. Leads went up forty percent in the quarter after launch.”
“The rebrand changed how the market reads us. Leads went up forty percent in the quarter after launch.”
“The rebrand changed how the market reads us. Leads went up forty percent in the quarter after launch.”
Sarah Jenkins
CEO, Aura Botanica
CEO, Aura Botanica
“Incredible attention to detail. The strategy work clarified our own internal mission.”
“Incredible attention to detail. The strategy work clarified our own internal mission.”
“Incredible attention to detail. The strategy work clarified our own internal mission.”
Marcus Chen
Founder, Lumina
Founder, Lumina
“Fast, professional, wildly creative. The deliverables were beyond what we imagined.”
“Fast, professional, wildly creative. The deliverables were beyond what we imagined.”
“Fast, professional, wildly creative. The deliverables were beyond what we imagined.”
Elena Rodriguez
Director, Mono Studio
Director, Mono Studio
Video · placeholder
Video · placeholder
Two minutes with
Marcus Chen, Lumina
Two minutes with
Marcus Chen, Lumina
Two minutes with
Marcus Chen, Lumina
▶
▶
▶
Packages
Fixed scope, fixed price. Every tier ends with the files in your hands and nothing depending on us.
Per project
Retainer −20%
Starter
For early-stage companies that need a credible, coherent first identity.
$2,500
/ project
Save $500 on a retainer
Growth
Most chosen
The full system for companies scaling past their first identity.
$5,000
/ project
Save $1,500 on a retainer
Everything in Starter, plus
✳
Full identity system
✳
Brand positioning
✳
Social and campaign assets
✳
Extended guidelines + Figma
✳
Landing page in Framer
Enterprise
For established organisations rebuilding the whole brand at once.
$10,000
/ project
Save $2,000 on a retainer
Everything in Growth, plus
✳
Complete brand strategy
✳
Multi-page site with CMS
✳
Motion package
✳
Team training session
✳
Priority support
✳
Not sure which tier fits?
and we will tell you honestly, including when the answer is a smaller scope.
Packages
Fixed scope, fixed price. Every tier ends with the files in your hands and nothing depending on us.
Per project
Retainer −20%
Starter
For early-stage companies that need a credible, coherent first identity.
$2,500
/ project
Save $500 on a retainer
Growth
Most chosen
The full system for companies scaling past their first identity.
$5,000
/ project
Save $1,500 on a retainer
Everything in Starter, plus
✳
Full identity system
✳
Brand positioning
✳
Social and campaign assets
✳
Extended guidelines + Figma
✳
Landing page in Framer
Enterprise
For established organisations rebuilding the whole brand at once.
$10,000
/ project
Save $2,000 on a retainer
Everything in Growth, plus
✳
Complete brand strategy
✳
Multi-page site with CMS
✳
Motion package
✳
Team training session
✳
Priority support
✳
Not sure which tier fits?
and we will tell you honestly, including when the answer is a smaller scope.
Packages
Fixed scope, fixed price. Every tier ends with the files in your hands and nothing depending on us.
Per project
Retainer −20%
Starter
For early-stage companies that need a credible, coherent first identity.
$2,500
/ project
Save $500 on a retainer
Growth
Most chosen
The full system for companies scaling past their first identity.
$5,000
/ project
Save $1,500 on a retainer
Everything in Starter, plus
✳
Full identity system
✳
Brand positioning
✳
Social and campaign assets
✳
Extended guidelines + Figma
✳
Landing page in Framer
Enterprise
For established organisations rebuilding the whole brand at once.
$10,000
/ project
Save $2,000 on a retainer
Everything in Growth, plus
✳
Complete brand strategy
✳
Multi-page site with CMS
✳
Motion package
✳
Team training session
✳
Priority support
✳
Not sure which tier fits?
and we will tell you honestly, including when the answer is a smaller scope.
Questions, answered
Questions, answered
Questions, answered
How long does a full identity take?
+
Eight weeks for Growth, kickoff to handover. Starter runs four to five. Enterprise is scoped with you before anyone signs.
Who owns the files?
+
You do, outright. Source files, licensing guidance, the editable Framer project and the guidelines document.
Can you work with our in-house team?
+
Often the best outcome. We lead strategy and the system, your team runs production, and everything is documented.
How many revision rounds?
+
Two per phase, built into the schedule. The weekly review usually means we never need the second.
What do you need to start?
+
A decision-maker in the room, access to existing assets and data, and two hours a week.
Do you work outside the US?
+
Yes. Roughly half of the studio's work is remote, mostly Europe and Latin America, on overlapping hours.
Ready to
stand
out?
Tell us what you are building. We reply within one business day, with a real answer rather than a calendar link.
The monthly note
One letter a month on identity work, with the reasoning left in. No pitches.
Ready to
stand
out?
Tell us what you are building. We reply within one business day, with a real answer rather than a calendar link.