Apple sports logo on a dark background

Apple Sports

Strategy

/

2026

Client

Aura Botanica Co.

Services

Strategy

Visual Identity

Packaging Design

Art Direction

Web Design

Date

Jan 2026

Seamless ecosystems for sports fans

Apple Sports strategy integrates seamless app ecosystems for real-time sports tracking and fan interaction. Our approach optimized data visualization to drive user retention and partnerships.

We mapped user journeys from live scores to personalized highlights, incorporating gamification to deepen engagement. Strategic partnerships with leagues ensured exclusive content feeds and monetization opportunities.

The strategy yielded measurable growth in daily active users, solidifying Apple Sports as an essential tool for enthusiasts worldwide.

visual identity system

woman doing weight lifting
woman in black sports bra and pink leggings riding on black and gray stationary bike during
people watching baseball
woman standing on stage
a tennis ball on a racket

Next Project

lumina tech

Crafting bold, memorable identities for brands that want to stand out in a crowded world.

Contact

hello@crafting.com

+1 (555) 0123-4567

Los Angeles, CA

CRAFTING BRANDS

© 2026 Crafting Brands Portfolio. All rights reserved.

Ricardo Kruger

Designed with ❤️ in California

Crafting bold, memorable identities for brands that want to stand out in a crowded world.

Contact

hello@crafting.com

+1 (555) 0123-4567

Los Angeles, CA

CRAFTING BRANDS

© 2026 Crafting Brands Portfolio. All rights reserved.

Ricardo Kruger

Designed with ❤️ in California

Crafting bold, memorable identities for brands that want to stand out in a crowded world.

Contact

hello@crafting.com

+1 (555) 0123-4567

Los Angeles, CA

CRAFTING BRANDS

© 2026 Crafting Brands Portfolio. All rights reserved.

Ricardo Kruger

Designed with ❤️ in California

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