Resources · Five files · Updated Feb 2026
Resources · Five files · Updated Feb 2026
Resources · Five files · Updated Feb 2026
Take the
tools we
use
Take the
tools we
use
Take the
tools we
use
The documents behind the studio’s process, published as they are actually used. Three are free with an email. Two are paid because they took months to get right.
4,100
Downloads to date
4,100
Downloads to date
4,100
Downloads to date
One email, all three
Enter your address once and the free files arrive together, plus the monthly note. Unsubscribe in one click.
One email, all three
Enter your address once and the free files arrive together, plus the monthly note. Unsubscribe in one click.
One email, all three
Enter your address once and the free files arrive together, plus the monthly note. Unsubscribe in one click.
01
01
01
Brand brief template
Brand brief template
Brand brief template
The questionnaire we send before a kickoff. Twelve prompts that get a team to agree on what the brand is for before anyone opens a design tool.
The questionnaire we send before a kickoff. Twelve prompts that get a team to agree on what the brand is for before anyone opens a design tool.
Notion · 12 prompts
Notion · 12 prompts
02
02
02
Identity audit checklist
Identity audit checklist
Identity audit checklist
Forty checks across mark, type, colour, application and governance. Score your current identity honestly in about an hour.
Forty checks across mark, type, colour, application and governance. Score your current identity honestly in about an hour.
PDF · 3 pages
PDF · 3 pages
03
03
03
Framer handover kit
Framer handover kit
Framer handover kit
The structure we hand over: page conventions, CMS collections, component naming and the performance settings already set.
The structure we hand over: page conventions, CMS collections, component naming and the performance settings already set.
Remixable project
Remixable project
04
04
04
Signage decision tree
Signage decision tree
Signage decision tree
The fabricator-facing logic from the transit rebrand, generalised. Which size, which arrow, which contrast floor.
The fabricator-facing logic from the transit rebrand, generalised. Which size, which arrow, which contrast floor.
PDF · 1 page
PDF · 1 page
05
05
05
Pricing worksheet
Pricing worksheet
Pricing worksheet
How the studio prices identity work without hourly rates, with the formulas left visible.
How the studio prices identity work without hourly rates, with the formulas left visible.
Spreadsheet
Spreadsheet
Using one of these inside a team and something does not fit? Write to us. Most of the updates in these files came from that.
Using one of these inside a team and something does not fit? Write to us. Most of the updates in these files came from that.