Insights · 18 notes · Since 2022
Insights · 18 notes · Since 2022
Insights · 18 notes · Since 2022
Notes
with the
reasoning left in
Notes
with the
reasoning left in
Notes
with the
reasoning left in
Working notes on identity, packaging and the parts of the process that usually go undocumented. Written by the people doing the work, published when there is something to say.
The monthly note
The monthly note
The monthly note
One letter a month. The note we would send a friend starting a rebrand. No pitches.
2,400
2,400
2,400
Readers
Readers
Readers
0
0
0
Sponsored posts
Sponsored posts
Sponsored posts
Latest note
Latest note
Latest note
12 February 2026
12 February 2026
12 February 2026
Why your rebrand died in legal
Why your rebrand died in legal
Process
Process
7 min
7 min
Signage is a reading test, not a design brief
Signage is a reading test, not a design brief
Craft
Craft
9 min
9 min
The case against the brand refresh
The case against the brand refresh
Strategy
Strategy
6 min
6 min
One ink, fourteen products
One ink, fourteen products
Packaging
Packaging
8 min
8 min
What a guidelines document is for
What a guidelines document is for
Process
Process
5 min
5 min
Pricing identity work without hourly rates
Pricing identity work without hourly rates
Studio
Studio
11 min
11 min
Framer is a handover strategy
Framer is a handover strategy
Digital
Digital
6 min
6 min
Type systems that survive a junior designer
Type systems that survive a junior designer
Craft
Craft
8 min
8 min
Notes published before 2025 live in the archive. Ask and we will send the three most relevant to what you are working on.
Notes published before 2025 live in the archive. Ask and we will send the three most relevant to what you are working on.