Services · Five deliverables · One studio

Services · Five deliverables · One studio

Services · Five deliverables · One studio

What you
actually
get

What you
actually
get

What you
actually
get

No packages of hours. Each service below is a defined set of files and documents, with a timeline and a starting price. Take one or take the sequence.

No packages of hours. Each service below is a defined set of files and documents, with a timeline and a starting price. Take one or take the sequence.

2

Slots open in March

2

Slots open in March

5

Core services

5

Core services

5

Core services

8 wks

Typical full build

8 wks

Typical full build

8 wks

Typical full build

2

Revision rounds per phase

2

Revision rounds per phase

2

Revision rounds per phase

2

Slots open in March

2

Slots open in March

01

01

01

Brand strategy

Brand strategy

Brand strategy

Positioning, audience, message hierarchy and naming. We interview the people who sell the thing and the people who buy it, then write down what the brand is allowed to claim.

Positioning, audience, message hierarchy and naming. We interview the people who sell the thing and the people who buy it, then write down what the brand is allowed to claim.

Deliverables

Deliverables

Deliverables

—

—

Positioning statement

Positioning statement

—

—

Audience map

Audience map

—

—

Messaging hierarchy

Messaging hierarchy

—

—

Naming and tagline

Naming and tagline

—

—

Competitive audit

Competitive audit

2—3 weeks

2—3 weeks

2—3 weeks

From $4,000

From $4,000

From $4,000

02

02

02

Visual identity

Visual identity

Visual identity

The mark, the type system, the colour, the grid and the rules that hold them together. Built to survive a signmaker, a printer and a junior designer in year three.

The mark, the type system, the colour, the grid and the rules that hold them together. Built to survive a signmaker, a printer and a junior designer in year three.

Deliverables

Deliverables

Deliverables

—

—

Wordmark and monogram

Wordmark and monogram

—

—

Type and colour system

Type and colour system

—

—

Layout grids

Layout grids

—

—

Iconography

Iconography

—

—

Guidelines document

Guidelines document

3—4 weeks

3—4 weeks

3—4 weeks

From $7,500

From $7,500

From $7,500

03

03

03

Packaging and print

Packaging and print

Packaging and print

Structure, hierarchy and dielines that work on a shelf under bad lighting. Print-ready files, with the press proofs reviewed before the run.

Structure, hierarchy and dielines that work on a shelf under bad lighting. Print-ready files, with the press proofs reviewed before the run.

Deliverables

Deliverables

Deliverables

—

—

Dielines and mockups

Dielines and mockups

—

—

Front-of-pack hierarchy

Front-of-pack hierarchy

—

—

SKU system

SKU system

—

—

Press-ready artwork

Press-ready artwork

—

—

On-press review

On-press review

3—5 weeks

3—5 weeks

3—5 weeks

From $6,000

From $6,000

From $6,000

04

04

04

Website in Framer

Website in Framer

Website in Framer

Design and build in one place, handed over editable. Your team ships pages after us without opening a ticket.

Design and build in one place, handed over editable. Your team ships pages after us without opening a ticket.

Deliverables

Deliverables

Deliverables

—

—

Sitemap and wireframes

Sitemap and wireframes

—

—

Responsive design

Responsive design

—

—

Framer build and CMS

Framer build and CMS

—

—

Performance pass

Performance pass

—

—

Editor training

Editor training

4—6 weeks

4—6 weeks

4—6 weeks

From $9,000

From $9,000

From $9,000

05

05

05

Motion and launch

Motion and launch

Motion and launch

The identity in movement, plus everything needed to put it out: launch film, social kit, internal deck and an announcement plan.

The identity in movement, plus everything needed to put it out: launch film, social kit, internal deck and an announcement plan.

Deliverables

Deliverables

Deliverables

—

—

Logo animation

Logo animation

—

—

Launch film (30—60s)

Launch film (30—60s)

—

—

Social template kit

Social template kit

—

—

Internal rollout deck

Internal rollout deck

—

—

Launch assets

Launch assets

2—3 weeks

2—3 weeks

2—3 weeks

From $5,000

From $5,000

From $5,000

How it runs

How it runs

How it runs

The same four phases whatever the scope. You see work every Thursday, and nothing moves forward without a decision written down.

The same four phases whatever the scope. You see work every Thursday, and nothing moves forward without a decision written down.

01

01

01

Briefing

A two-hour session, then a written scope with dates and a fixed price.

A two-hour session, then a written scope with dates and a fixed price.

02

02

02

Strategy

Interviews, audit and positioning. Nothing visual until this is signed off.

Interviews, audit and positioning. Nothing visual until this is signed off.

03

03

03

Design

Two directions, one chosen, then built out weekly in the open.

Two directions, one chosen, then built out weekly in the open.

04

04

Handover

Files, guidelines, training and thirty days of questions answered free.

04

Handover

Files, guidelines, training and thirty days of questions answered free.

Add-ons

Add-ons

Add-ons

Priced per project, added to any service above.

Priced per project, added to any service above.

Custom lettering

Custom lettering

Custom lettering

A drawn wordmark rather than a licensed face. Adds two weeks.

A drawn wordmark rather than a licensed face. Adds two weeks.

From $3,500

From $3,500

Photography art direction

Photography art direction

Photography art direction

Shot list, casting, on-set direction and the edit. Production billed separately.

Shot list, casting, on-set direction and the edit. Production billed separately.

From $4,500

From $4,500

Editorial and copy

Editorial and copy

Editorial and copy

Site copy, product descriptions and the tone-of-voice guide, written with you.

Site copy, product descriptions and the tone-of-voice guide, written with you.

From $3,000

From $3,000

Which one

do you

 need?

Send what you are working on. We reply within one business day with the services that apply and the ones that do not.

See it applied

Every service on this page has a case behind it. Start with the transit rebrand.

Which one

do you

 need?

Send what you are working on. We reply with the services that apply and the ones that do not.

Which one

do you

 need?

Send what you are working on. We reply within one business day with the services that apply and the ones that do not.

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