Case 17

 · 

Packaging

 · 

Food and drink

Halyard

Halyard

Halyard

Coffee

Coffee

Coffee

A roastery selling in three places at once: a supermarket shelf, a Saturday market and a subscription box. One bag system, printed once, that reads in all three.

A roastery selling in three places at once: a supermarket shelf, a Saturday market and a subscription box. One bag system, printed once, that reads in all three.

A roastery selling in three places at once: a supermarket shelf, a Saturday market and a subscription box. One bag system, printed once, that reads in all three.

14 SKUs

14 SKUs

One bag system

One bag system

3

3

Print runs merged

Print runs merged

8 wks

8 wks

Brief to first run

Brief to first run

1

1

Plate change per origin

Plate change per origin

14 SKUs

14 SKUs

One bag system

One bag system

3

3

Print runs merged

Print runs merged

8 wks

8 wks

Brief to first run

Brief to first run

1

1

Plate change per origin

Plate change per origin

14 SKUs

14 SKUs

One bag system

One bag system

3

3

Print runs merged

Print runs merged

8 wks

8 wks

Brief to first run

Brief to first run

1

1

Plate change per origin

Plate change per origin

Client

Halyard Coffee

Client

Halyard Coffee

Client

Halyard Coffee

Year

2023

Year

2023

Year

2023

Scope

Packaging · Identity · Print specification

Scope

Packaging · Identity · Print specification

Scope

Packaging · Identity · Print specification

Team

Two, plus a print buyer

Team

Two, plus a print buyer

Team

Two, plus a print buyer

Client

Halyard Coffee

Year

2023

Scope

Packaging · Identity · Print specification

Team

Two, plus a print buyer

01

01

01

The problem

The problem

The problem

Fourteen coffees were packed in three bag designs, ordered from three printers on three schedules. A single origin change meant a new artwork file and a minimum order the roastery could not use.

02

02

02

What we changed

What we changed

What we changed

One bag, printed in two colours, with the origin carried by a label applied at packing. Roast date, weight and method sit in fixed positions, so the information is in the same place on every bag.

03

03

03

What happened

What happened

What happened

Three print runs merged into one. A new origin now costs a label change rather than an artwork file. The fourteen coffees read as one roastery on a shelf and as fourteen at the stall.

The system

The system

Specimens as delivered: bag, origin label, market board and the subscription card.

Specimens as delivered: bag, origin label, market board and the subscription card.

The system

Specimens as delivered: bag, origin label, market board and the subscription card.

Origin

Origin

Origin

14 labels

Format

Format

Format

3 bag sizes

Retail

Retail

Retail

4 applications

Bag

Bag

250g, two colours

250g, two colours

Origin label

Origin label

Applied at packing

Applied at packing

Market board

Market board

Chalk, A1

Chalk, A1

Subscription card

Subscription card

A6, insert

A6, insert

We change an origin on a Thursday and ship it on a Friday.

Sam Ferreira

Sam Ferreira

Sam Ferreira

 · 

 · 

Founder, Halyard Coffee

Founder, Halyard Coffee

Founder, Halyard Coffee

Next cases

Next cases

Next cases

Got a system

to

 fix?

Signage, packaging or a brand that has drifted across six teams. Tell us what is broken and we will say how we would approach it.

How this was built

The two-colour system behind the fourteen origins.

Got a system

to

 fix?

Tell us what is broken and we will say how we would approach it.

Got a system

to

 fix?

Signage, packaging or a brand that has drifted across six teams. Tell us what is broken and we will say how we would approach it.

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