Process
Process
Process
How the studio actually runs a project: the order of phases, what gets decided when, and the documents that keep a rebrand from stalling in month three.
5
Notes in Process
5
Notes in Process
5
Notes in Process
6.2 min
Average read
6.2 min
Average read
6.2 min
Average read
Feb 26
Most recent
Feb 26
Most recent
Feb 26
Most recent
Why your rebrand died in legal
Why your rebrand died in legal
Why your rebrand died in legal
The order to run naming in, so a trademark search never kills a favourite after the board has seen it.
The order to run naming in, so a trademark search never kills a favourite after the board has seen it.
7 min
7 min
7 min
What a guidelines document is for
What a guidelines document is for
What a guidelines document is for
Not a rulebook for designers. A decision record for the people who will apply the brand without you.
Not a rulebook for designers. A decision record for the people who will apply the brand without you.
5 min
5 min
5 min
Two rounds, not five
Two rounds, not five
Two rounds, not five
Why revision limits make work better, and how we schedule them so nobody feels cut off.
Why revision limits make work better, and how we schedule them so nobody feels cut off.
6 min
6 min
6 min
The kickoff that replaces the brief
The kickoff that replaces the brief
The kickoff that replaces the brief
A two-hour session structured so the scope writes itself by the end of it.
A two-hour session structured so the scope writes itself by the end of it.
8 min
8 min
8 min
Weekly reviews in the open
Weekly reviews in the open
Weekly reviews in the open
Showing unfinished work every Thursday, and what it does to approval cycles.
Showing unfinished work every Thursday, and what it does to approval cycles.
5 min
5 min
5 min
The process documents behind these notes are published as files you can use.
The process documents behind these notes are published as files you can use.